I’ve just discovered a real gem of an article by the CEO of Goodreads regarding the best way to get your book ‘discovered’.
In a nutshell, here are the best ways to get your book noticed:
Word of mouth works. 79% of Goodreads members report discovering books from friends offline, and 64% find books from their Goodreads friends. And simply finding out that someone is reading a certain book is enough to get another person interested.
Pre-launch buzz. You can’t start too early. Giveaways on Goodreads pre publication are a good way to get early reviews up and start people talking about your book.
Build a tribe by building relationships with your books. An astounding 96% of readers say they’ll read another book by an author they like. There’s the vague remark that ‘very few’ people read books they hear about on Facebook or Twitter, but I suspect that’s a tiny bit partisan! I for one find an awful lot of books through Twitter in particular, so by no means discount that as a way to get known about.
Video chats are an effective way to reach a large audience.
The main ways people discover new books on Goodreads are: search; registration; recommendation engine; friends’ updates; genre browsing; author and series; lists; mobile; giveaways, and other.
Read the full article here. Plenty to think about there. I know I shall be acting on Otis’s advice, and very soon!
I’ve just signed up to Shelfari. I came across a mention of it in a tweet as being a good idea for authors to get involved in. So I had a look at the site. Shelfari is owned by Amazon, so I used those account details when it came to signing up.
It’s a ‘social cataloguing website’ for books. Any the wiser? Nor me initially. I had to think about it. OK, you build up virtual bookshelves of books you’ve read to rate, comment on, tag and discuss. You can create groups with other members to discuss certain books, topics etc and build wish lists etc. I think its value will come from seeing what other people think of books you’ve read and have your own opinion on, or are thinking of readin.
Shelfari automatically goes to your Amazon.com purchases to create your bookshelf once you’ve joined. I clicked about half of the 26 that showed up for me. A lot of mine are freebies and I didn’t want to appear too mean!
The next step was to find friends. It said to look in my address books for gmail, yahoo, aol and Windows msn but I have not knowingly got any friends there. I use Opera as my email so it looks like I’ll be friendless for a while!
Shelfari then suggests you join groups. Had a look but wasn’t immediately grabbed by any. However, I guess whole thing is about being in groups. I must be more sociable. So after another search I joined the Travel books group, the French books group and Publishing.
I’m still puzzled by the friends bit. I looked up members in France as a starting point but most of those hadn’t posted in the last 2 years so not much point contacting them!I’ll keep working away on this front.
Next, for comparison’s sake, I went to Goodreads which looks very much the same as Shelfari. I signed up, skipped the friends bit for the above reasons and carried on. First came a book compatibility test. I like tests so this was fun. You had to rate certain books or click if you wanted to read them but hadn’t already. However, the list that came up wasn’t inspiring. There were a lot of books I hadn’t read and didn’t want to, and a lot I didn’t like (e.g. The Shining, Animal Farm, Dickens etc! Maybe I’m not cut out for this! It then offered me a list of the current favourite books but I refused to cooperate! Actually, not may of them appealed. I’m going indie on this one. So I selected some titles independently to go on my shelf. I soon saw that any book you put on your shelf, Goodreads offers to sell you via Amazon or worldcat etc.
My enthusiasm fading fast, I quickly joined the Kindle Group and then logged off.
I shall persist with both these sites to see what comes of them. I wasn’t a Twitter fan for a long while, but after several attempts I got the hang of it. I imagine the same will be true of Shelfari and Goodreads. Time will tell.
Don’t rush and publish with errors
It's so easy to spot other other people's mistakes but it's so hard to see your own! Get your book professionally edited.