I’m in a quandary and temporarily disheartened. I really don’t know what to do regarding promotion and marketing. I’ve been spending hours on Twitter and various author platform websites such as Author Outbreak, Goodreads, Library Thing etc. But I’m seriously starting to wonder what’s the point. It seems the only other people out there are other authors. I’ve bought some of their books, and a couple of people have bought mine – but if we only ever sell to each other, I don’t think we’ll do very well. Writers don’t get much time for reading on top of self-promoting and writing, and they’re not the wealthiest folk either.

How do you get out there to the readers? Maybe through reviews on Amazon and Smashwords? However, people will only find those if they look you or your book up i.e. they still need to know about you first. But how to get them to that stage?

I’m guessing that the personal website is the key starting point. If you can build up followers to your website that will hopefully turn into buyers for your books, then at least you’re spreading beyond the fellow indie author market.  So I shall cut down the time I spend on social media for a while and put more time and effort into my websites. And my writing. I still think it’s best of all to keep writing and fit the marketing activities around that, and not the other way round.

I’m busily extending my author platform on a daily basis, signing up to forums and groups here, posting about my books there.

I came across a free listing opportunity on Author Outbreak, a promising looking indie author website. However, the offer ends on 31st August so you need to get motoring, if it appeals. You’ll find the details here:

I’ve sent my details in so we’ll wait and see what happens.

I’m also currently considering joining the Independent Author Network http://www.independentauthornetwork.com/join-ian.html. There’s a fee for this, so I may wait until Heads Above Water is ready to launch. I think I’ll stick with free promotions for my rereleased children’s books.

Is anyone else having problems with logging onto yourbookauthors.com? I’m having a terrible time.

Finally, I need guinea pigs. Human ones. My ebook editing service is very nearly ready to roll. The website is in its final stages of being tidied up. You can take a quick peek here  (please remember, it’s still a WIP!). To help me firm up my pricing structure, I need to work on a few projects to get a feel for the level of work that is generally required and roughly how long it will take me to tidy up 1,000 words of electronic manuscript. No charge of course. So, if you’d like some free editing on your ebook, then please contact me via the comments below and we’ll talk!

Following on from my post about prompt cards  to make sure you don’t waste any valuable writing time dithering, this next tip on being organized is to do with managing your author platform. Here is how Joanna Penn defines author platform: “The author platform is how you are currently reaching an audience of book-buying people, or how you plan to do so. It is your influence, your ability to sell to your market. It is your multi-faceted book marketing machine!”

I talked about building my platform here. It’s increasing almost daily. For a while I managed with the relevant details scribbled on bits of paper, but that soon proved to be insufficient. I was forgetting exactly who I’d signed up with. I now use a répertoire or address book to keep on top of which websites and forums and showcases I’ve joined and this way it’s easy to keep track. I note down on the appropriate page the name of that particular platform, then my user name, the email address I use for that account and the password. I colour code these with highlighters so they’re easy to pick up. This is a French habit I’ve picked up, I’m afraid. We all love highlighters in France!

 

I regularly work my way through my book to update each platform, and I’m almost constantly adding new entries to it.

It works for me. Perhaps it will help you keep on top of your platform too.

Perhaps one day I'll be as successful as JK ...

Now that I have two books on Amazon for Kindle, and many more in the pipeline, I’ve been working hard on building my author platform. So far I have signed up with the following. I thought it might be useful to share my list in case it provides you with a few more ideas for your platform-building. And of course I’d welcome any suggestions of other places where I should be putting in an appearance.

The story so far: 10 day book club; Articlesbase; Bite Size Edits; Bookbuzzr; Booklending; Digg; Ebookling; Expatfocus; Facebook – own page plus in four groups; Feedbooks; Filedby; Free-ebooks.net; Goodreads; Independent Authors; Independent Author Network – thinking about this v seriously (free till 31.8 for one book; Jacketflap; KDP; Kobo; LinkedIn; Livejournal; Library Thing; Lulu; My Writer’s Circle; Pontnoir (local Creuse thing); Pinterest (crafts thing); Reader’s Favorite; Smashwords; Shelfari; Shewrites; Survive France (local); Technorati; Twitter (3 accounts); Wattpad; Your Book Authors*

* = joining fee

I also have two ongoing websites (this one and www.bloginfrance.com) and two more waiting in the wings to accompany my two big adult projects that are coming soon.

Three very helpful books I’ve read on the marketing and self-promotion side are:

How to Make, Market and Sell Ebooks – All For Free by Jason Matthews

The First Ten Steps by M R Mathias

How I Sold I Million Ebooks in 5 Months by John Locke

 

Hope the above helps. I’m convinced it will help me!