I’m busy mugging up about book marketing and came across the term ‘freemiums’. To my shame I had no idea what they were, so I looked them up. A freemium is promotional or business model that offers something basic for free, while charging for more advanced or premium related products. (That’s where the ‘free’ and ‘mium’ of freemium come from.) So I’ve been coming across freemiums all the time without realising when I’ve signed up for free ebooks or newsletters on sites that are hoping to sell me something eventually. This website explains the model in detail.
Will they work for authors? Undoubtedly. The Internet is all about getting things for free, so surfers these day expect to get some sort of freebie from every website. And if they don’t find it on yours, they’ll go elsewhere. Joanna Penn explains in a fascinating guest post here on The Savvy Book Marketer that authors have an advantage when it comes to freemiums as they can write, and the vast majority of the free products offered are written articles. It’s fairly painless, therefore, for us to rattle them off. Her suggestions for some good freemiums for writers to offer include:
Blog posts and articles for free, but your books are premium.
Short stories or first couple of chapters are free, but the whole book is premium.
You make your first novel free, but subsequent ones must be paid for.
So, freemiums look like being an interesting book marketing avenue to explore.
So – I’m a Kindle author. I said I’d do it by August, and I did. I’m very pleased with myself.
Oh Auntie is up there now! Take a look, and if you feel like hitting the like button, well, that would be great.Or better still, treat yourself to a copy. I priced it at 99 US cents, so it’s a bargain!
It was a steep learning curve to prepare the book for Kindle. I did a good bit of research but the book that was the most helpul was Jason Matthew’s How to Make, Market and Sell Ebooks, All for Free. (Check out his website here.) So step by step I worked my way through the conversion process.
I had a Word copy of the book originally, which I put into a .doc document (not .docx). I then saved that as html (webpage) and was going to work with that, but then discovered that I could use Mobipocket Creator. I’m not that hi-tech so that looked like a good option for me. I have my two resident computer experts at home – Chris and Caiti – but I didn’t want to impose. I downloaded Mobipocket for free, followed the instructions given on the Kindle direct publishing site, and soon I had a version on Oh Auntie in .prc. To check how things looked, I then downloaded Kindle Previewer and uploaded my file to that. Everything was good, so I went back to Kindle Direct Publishing and uploaded the file, my cover and filled in all the essential info that you have to put up. It took me the afternoon but I know what I’m doing now.
And Oh Auntie was up there this morning. Impressively quick.
So, now I must start some serious marketing, although this book is just my Kindle guinea pig. I have some heavier weight books coming soon which I really want to push. But, this is a super little book, and worth trying to sell.
You’ve probably heard of Anna Sams, a check out girl who became a bestselling author by writing about her irritating customers. The book has been translated into English and published by Gallic Books (who promised me a copy of an Armand Cagasson book to review – hope it comes soon). It’s called Checkout: A life on the tills.
All being well I’ll get a book out of our last set of anglers. (We run a gite and carp fishery here in France, with a little light llama trekking on the side!) This post in my other blog shows you what we had to deal with. Sometimes working in the hospitality trade is more like working in the hostility trade. But, there’s worse ways to make a living.
I blogged about a 1909 copy of the French journal Bonnes Lectures on my living in France blog the other day. In this same issue was a short article about why young girls should never, but NEVER, read novels.
Here’s what it says:
It’s a shame that people read these so often these days. Those that do read them should remember that novels do nobody any good at all and they are above all dangerous for young girls. False ideas, irresponsible attitude, impossible ideals, a loss of innocence – this is what you find in novels.
Even Jean-Jacques Rousseau, famed for his profanity, has said: No chaste young girl ever read a novel.
My samplesunday contribution this week is the opening chapter from Beat the Hackers, the next of my books to hit Kindle in the very near future.
Monday 13 May 2013
Heather Mayhew strode briskly up the steep hill towards home. She’d just got off the school bus. It was running late today, so that was why she wasn’t hanging about. Her father would be watching the clock, and if she was more than a few minutes later than normal, he’d be out looking for her. He was a worrier.
Ray Mayhew ran a computer programming business from home. And what a home it was. He and Heather lived in a large, rambling house surrounded by several acres of garden and orchards. Ray was extremely successful these days. He’d had a big breakthrough a few years ago when he’d developed an app that made it really quick and easy for people to monitor their emails, Tweets and Facebook messages. It quickly emerged as the best by far on the market, and he’d made an awful lot of money from it. So Heather had everything she could possibly need – and a few more things besides. She didn’t think of herself as particularly lucky, though. She simply took it for granted.
“Hi Dad!” Heather called as she opened the front door. “It’s me!”
“Hello!” Ray replied, shouting from his office at the top of the stairs. “I’ll be down in a mo. Pop the kettle on, please.”
Heather and her father always had a cup of tea together when she got back from school. It was one of their little rituals. Then she would get on with her homework, and Ray would go back upstairs to work, apart from Tuesdays when he drove Heather to town for swimming club and Fridays when it was Scouts. But today was Monday so Heather had the evening to herself. She decided she’d get her inline skates out later since it was warm and bright. And then maybe she’d read and catch up with her friends on Facebook. She hummed happily as she filled the kettle. She was very content with her ordered, steady life.
A clumping on the stairs signalled that her father was coming down. She pulled the biscuit tin out of the cupboard. It contained a mixture of digestives for Ray and ginger nuts for her.
“So what did you learn today, princess?” smield Ray, as he came into the kitchen. He was small and wiry, with unfashionable thick, black-framed glasses, a bushy beard and a lot of ginger hair. He was usually scruffy, except for when he met clients. Today hadn’t been a day of meeting so he was dressed in baggy jogging pants, a shabby checked shirt and odd slippers. But Heather wasn’t surprised at his appearance. Ray always looked something like that.
“Oh, we did loads of stuff,” she replied vaguely. “Mainly pretty boring. How’s your new program coming along?”
“Fine, fine,” smiled Ray. “Not too much more to do on it now.”
“It’s an anti-hacking program, right?” Heather asked conversationally, dunking two ginger nuts at once into her sweet, milky tea.
“It certainly is,” her father nodded, adding a fourth spoonful of sugar to his mug of black tea. Neither passed a comment on the other’s greediness. They were too used to each other to even notice.
“So you’ll stop all those wretched hackers messing up other people’s computers just for fun then? Cool.” She munched her biscuits thoughtfully. “But why do hackers, you know, hack? It’s so nasty.”
Ray shrugged. “Because they can mainly. And because they’re mean. Well, most are. Some hackers are harmless enough.”
“They don’t sound harmless,” protested Heather.
“What I mean,” Ray went on, “is that some hackers break into systems just to prove a point. They leave a message describing what they’ve done so the person at the other end can tighten up on security before a malicious hacker, or cracker, gets in the same way.”
“Still sneaky,” observed Heather. “But why is there so much hacking these days? A few years ago there didn’t seem to be so much going on. It’s all the time these days.”
Heather was right. In the last two days alone a thirteen-year-old girl in America had crippled three huge corporations by hacking into their websites. And in Strasbourg the computer systems of the European Parliament had been sabotaged by some as yet unknown hacker.
“It’s easier these days, Heth,” her father sighed, “because of WiFi. Most people connect to the Internet wirelessly now. The days of cables and modems are over. But it does mean that unless you physically disconnect from the WiFi network, or turn your livebox off, your computer has a static address that’s there all day, every day.”
“Twenty-four seven, you mean,” Heather corrected her father. “That’s the cool way to say it.”
“OK. Twenty-four seven it is,” agreed Ray, helping himself to a third digestive. “So it’s easier for a hacker browsing around to find an address to attack.”
“When you say address,” frowned Heather, “do you mean the website name?”
“No, the IP – Internet Protocol – address. Each computer on the Internet has a unique IP address, which is a series of numbers in groups of three. These numbers are the way information finds its way from the source to where it’s going. The website or domain names aren’t what the computers are using. They’re just there for the humans. People are better at remembering names than numbers, although that might change in a few thousand years’ time.” Ray smiled. “I read an article the other day saying that our brains are evolving to be better with numbers since they are becoming such an important part of our lives. You know, telephone numbers, car registrations, PIN numbers – that sort of thing.”
“Well, I wish mine would evolve extra fast,” sighed Heather. “I’d do better at maths then. You know how much I it! But about hackers, Dad. How will your new program keep them out?”
“That’s top secret,” her father winked.
“You mean I wouldn’t understand,” laughed Heather.
“We-ell, it is a bit technical,” admitted Ray. “Basically my program makes personal firewalls stronger.”
“I’ve heard of them, but I don’t really know what they are,” confessed Heather.
“A firewall is just a pair of mechanisms,” Ray told her. “One blocks unwanted traffic while the other permits authorised traffic through. In a nutshell, it keeps the idiots out of your computer and lets you get on with what you’re doing. And what’s more, the firewall can act as a tracing tool. My program sends an alert any time someone comes sniffing round, trying to crack the system. I may even install an automatic shutdown at that point as extra defence. But that might annoy the user too much. I’m including a virus detector too, to pick up viruses coming from the Internet and email. People are still so sloppy about computer security. They seem to think they’ll never get a virus.”
He trailed off and looked thoughtful.
“But your progam will beat the hackers, right?”
“I certainly hope so, Heth,” shrugged Ray. “I’m pinning a log on this program of mine. Talking of which, I’d better get back to work. And you’d better get your homework done, young lady.”
Heather pulled a face, but Dad was right. Time to tackle maths.
I have a cover for Oh Auntie, the first book I’ll be self-publishing on Kindle. Here it is.
It’s important to check how this will look in black and white, since this is how it will appear on the Kindle itself. Obviously it’s in colour on Amazon’s sales page. The text on this particular version didn’t work very well monochrome. So daughter Caiti had a rethink and came up with this one which is much better in black and white.
There’s a lot of advice on making covers for ebooks out there on the Net. For every person who says one thing, someone says the exact opposite! You have to use your own judgement and common sense to a large degree. The way I see it, you need the following:
1. An attractive, eye-catching design that gives an idea of what the book is about.
2. It needs to work in both colour and black and white.
3. The author’s name and the title in large, clear type.
4. Children’s books need artwork of some sort, an illustration for younger children certainly, and maybe a photo for older kids.
5. Simple and not too fussy. Possibly my picture is a little too detailed, but I love it, so I’ll see how it goes as it is. My artist, Roger Fereday, hasn’t worked on ebooks before either, so we’re both learning as we go along.
Amongst my Tweets today was one from 40 K saying they are looking for submissions of novelettes and novellas in the following areas:
A couple of definitions to help you here:
Novelette (a term first used by Robert Schumann for a piece of music) – 7,500 to 17,500 words of prose fiction.
Novella – longer than a novelette at 17,500 to 40,000 words of prose. Some defintions give up to 70,000 words. Doesn’t have to be divided into chapters. Usually fewer but more complicated conflicts than a novel. Stephen King describes the novella as “an ill-defined and disreputable literary banana republic”!
And just for interst, a novel is prose fiction of 40,000 words of more, although usually word count is higher than this. The count depends on the genre to a large extent. Thrillers are often around 100,000 words, while a mystery or lit-chick might be 60,000 to 80,000.
There’s a detailed guide on how to submit a top-notch query to them here.
I also happened across an excellent blog here which has a breakdown of best-selling genres. Derek Canyon looked at genres of books selling 1000+ copies a month, and these are respectively romance 16%, paranormal 15%, thriller 12%, mystery 12%, fantasy 8%, science fiction 7%, young adult 5%, comedy 4%. Horror, crime, non-fiction and historical have 3% of this market each, while urban fantasy, occult, contemporary, dating, commercial and biography have 1% each. This is certainly something to take on board. He also found that authors with 3 books or more are the most likely to be making the big sales of each book. So get those books out there!
There are so many time-related writing ‘challenges’ out there – 30 days to better blogging, write a novel in 28 days, 6 days to write an ebook, and so on. Here’s another – Ruth Barringham’s 12-month Writing Challenge. The subtitle is: One Whole Year of Writing Consistently and Earning Over 36,000 Dollars. The author reckons you should be looking at earning 100 dollars a day. (I can’t get the dollar symbol on my European International Keyboard I’m afraid so have to keep writing it out.)
Now, I was sceptical about this book, since I recently invested in The Wealthy Writer’s Guide by this author and Nick Daws, and I have to say that so far I am very disappointed in it. I wasn’t expecting to make the 100,000 dollars it claims you can, but I did anticipate more practical advice. However, I’m continuing to work through it in the hope I will get something more useful out of it.
But this seems a different proposition altogether. From the start there’s no beating around the bush. To earn money from writing, well, you have to write. There’s no magic wand. The author’s words are: “But you have to write. And you have keep on writing.” (Did you spot the author’s error – there’s always something gets through in every script.) This is reinforced by the observation that you will never FIND time to write, you have to MAKE time to write. That is so true.
The field is narrowed to non-fiction writing that will be published on the Internet. The whole challenge is designed to make you rethink how you write. By the end of it, the author predicts you’ll be writing every day, enjoying it and making money from it.
It emerges clearly that you need to be methodical and keep good records of what you’re writing and sending where. A large diary is essential, and this is something I’m going to implement at once. You can jot down when to add or remove things from your website, politely chase up a submission, renew your domain name – that kind of thing. An organised writing space is important too, something I’ve found to be true as well.
You can start the challenge any time you like, not necessarily 1st of January. But whenever you do, please, the author begs, see it through. Don’t wimp out after a few weeks. And it’s not going to be easy. It is a challenge after all. The first month’s task is to make 30 submissions in 30 days. See? That’s not a walk in the park. But the author offers lots of practical advice and points you in the direction of sites with info about writers’ markets. In this recycling era, it’s good to know you can recycle and reuse articles too. Give them a different angle and the same material can be repackaged a number of ways for different markets.
Other months are devoted to creating your own website, writing an ebook, writing articles, publishing on Amazon, guest-blogging and writing for newsletters, to give a few examples.
There’s a lot of inspiration and information in this book. This could be one that really produces results, so long as you’re prepared to devote a year to concentrating on your writing and putting the necessary time into it.
I’m steadily working my way through Jason Matthew’s excellent ebook How to Make, Market and Sell Ebooks. It’s aimed at people like me who aren’t the most informed about all the Internet tools out there that we can use to produce and sell our books. It’s a positive goldmine of information. There’s a Facebook group that Jason has set up too. I’ve joined that and am cyber-meeting some very enthusiastic and talented writers.
I’m very positive and excited about producing my ebooks. I’m mugging up on SEO at the moment. Up to now my eyes had glazed over every time I’d seen it mentioned and thought there was no way I could ever get the hang of it. However, I’m starting to see how it all fits together, thanks to this book, and I shall try harder to be less of a Luddite!
I’ll review this book properly when I’ve finished it, but so far I’m really impressed and am finding it invaluable.
And it’s Sunday, so here’s this week’s#sundaysample. The first chapter of Oh Auntie! (for 7-11 year olds).
Chapter 1: Auntie Arrives
“Auntie’s here!” yelled Robyn as a sleek, silver Porsche pulled into the farmyard.
She had been watching out of the kitchen window with her younger brother Paul.
“At last,” cried Dad. He and Mum were already late setting off. They were heading away to a big conference about organic farming, up in the city. And so Auntie had come to babysit for the weekend.
Auntie was Mum’s big sister. Her name was actually Jane but she’d never liked that, so she kept changing it. Over the years she had been Jade, Joy, Janet, Jemima, Jasmine, Judy and Jennifer. It was very confusing so that was why everyone, even Mum and Dad, just called her Auntie.
Auntie was very rich. She had an important job in the city. She drove fast cars and had a huge wardrobe of designer label clothes. She was tall, elegant and beautiful. But she wasn’t much fun. Robyn and Paul were reckoning on having a very boring weekend with her.
Auntie picked her way carefully across the muddy farmyard in her crazily high stiletto shoes. She was wearing a Ralph Lauren lilac trouser suit and a matching Deva pashmina with glittering crystals on the tassels. She shimmered into the kitchen. Mum gave her a hug. Auntie winced.
“Don’t crumple my suit, there’s a dear,” she said, smoothing imaginary crinkles out of the fabric. “George, run and get my suitcases. And don’t scratch the car.”
Dad went outside grumbling. He didn’t like Auntie much. She was very bossy. It took three trips to bring all Auntie’s matching Burberry suitcases and bags into the guest room.
“Goodness, whatever’s all that for? You’re only here for a couple of days!” laughed Mum as Dad staggered by with the last of the luggage.
Auntie glared at her. “I assure you, it’s all essential.”
Mum shrugged and winked at the children. “Right, we need to go. Be good for Auntie please.”
“And do keep an eye on Barbie,” said Dad. “She shouldn’t calve just yet, but if she does, tell Billy at once. OK?”
Robyn and Paul nodded wearily. Dad had told them what to do at least fifty times already that day. But Barbie – named by Robyn when she was a little girl – was his favourite cow and Dad was a bit of a worrier. Billy was the farmhand and he lived just down the road.
“Time we went!” said Mum.
And after lots of kisses and hugs and more sets of instructions from Dad they did.
I’m just about ready to self-publish my first book on Kindle.
The book is Oh Auntie! that I wrote in 2005 and which was published by Mentor Press in Ireland. I’ve updated it slightly and am rereleasing it since the copyright has reverted to me when Mentor pulled out of the children’s publishing market. It’s a nice story for 7-11 year olds – no issues, no nasties, just plain entertaining, which is how I feel kids’ books should be.
I’ve prepared the text for formatting for the Kindle, I have my ISBN number and I have my fantastic new cover artwork. What do you think of this?