This week has seen the holiday whirlwind book blog tour by Lauren Clark for her smashing book Stay Tuned. (I reviewed it here.) Here’s a fascinating and inspiring interview with this energetic writer.

Did you always want to be a writer?
Yes. For as long as I can remember. Of course, my parents always remind that I also wanted to be an Indian princess named Tiger Lily, but that dream was more short-lived. On a serious note, I do have fond memories of spending my summer days toting stacks of books back and forth from my house to our town’s library. It always seemed like a magical place, with endless stories to get lost in.

You worked as both an anchor and producer after graduate school. How did that influence the writing of Stay Tuned?
So much! It was an accident, really, getting into broadcast journalism. I always thought of myself as a behind the scenes kind of girl, but after my first day on the job, I loved it and stuck with it for the next 6 years. Working in television is never boring. There’s always a story, always the next show. The camaraderie in the newsroom is like nothing else I’ve ever experienced. It’s like living in a big, loud, mostly happy, very dysfunctional family every day.

What gave you the idea for Stay Tuned?
True story:  A few months before I took my first television job as a part-time health reporter, the two main anchors at one of the local television stations (who were romantically involved) got into a fistfight. They were outside the building, in the station parking lot. Shortly thereafter, they were both fired. In the months that followed, the two of them bantered back and forth in newspaper editorials, threatened lawsuits, and fueled all sorts of crazy retaliation stories. I never forgot about that incident and always thought about what might happen if such a fistfight happened on air, during a newscast. What would happen? How would it be handled? Who would fix this kind of mess?

What did you learn from being on air?
It’s very humbling, really. As a producer, especially, you are in charge of what’s being put out there—the news stories people watch and talk about each day. It’s a big responsibility to get it right. Not just sometimes, but all of the time. There were many sobering days—car accidents, house fires, school shootings—and those stories should be told with sensitivity and care. It’s someone’s son or daughter or parent. Everyone matters.

What was your most memorable experience as an anchor or reporter?  
I was on set during 9-11. I remember sitting there with our weatherman and waiting to be cued to go back on air after the commercial. CBS cut in and showed footage from a plane crashing into the Twin Towers. It was surreal and awful. We were all in shock. It didn’t seem possible. All I wanted to do was go home and hug my son.

Was it a difficult decision to leave television?
Yes and no. I loved so many parts of broadcasting. I was able to meet fascinating people – Vice Presidential Candidate Geraldine Ferraro, then-New York Attorney General Eliott Spitzer among many others. I adored the people I worked with, especially the folks behind the scenes. I was also fortunate enough to win several AP awards for anchoring and reporting.

On the flip side, I worked crazy hours (2 am – 10 am) and, as is typical in the industry, I received very little vacation time. I anchored every holiday (Christmas Eve, New Year’s Eve, you name it) and wasn’t able to spend much time with my young son. After more than six years, I “retired” from TV news. It was then that I really started to get serious about writing fiction.

How long did it take to write Stay Tuned?
About five years, all said and done. I wrote several other novels before that—and those manuscripts will never see the light of day! When I began Stay Tuned, I had just given birth to my second son, so my writing time was very limited. After putting it away for several years, I picked it back up about 12 months ago, brushed it off, and had an editor-friend look it over. We made some changes, tweaked the story, and fine-tuned the plot. A few months back, I was offered a contract with a small publishing company. Another friend introduced me to the talented and fabulous Emlyn Chand at Novel Publicity, who helped guide me through the entire publishing process. It’s been a wonderful journey!

What’s next? A sequel or a stand-alone novel?
Dancing Naked in Dixie is next (stand alone title) and I’m so excited to share that it’s been selected as a finalist for the 2011 Chick Lit Writers “Get Your Stiletto in the Door” Contest (Winner will be announced December 20, 2011).

Dancing Naked follows the story of a talented but scattered travel magazine writer who returns from overseas only to find out she’s on the verge of getting fired. To save her job, she reluctantly accepts an assignment in the Deep South. She’ll be writing an article about Eufaula, Alabama’s annual Pilgrimage event, which is a long-standing spring tour of antebellum mansions (the location is featured in the Reese Witherspoon’s movie, Sweet Home Alabama). Upon arriving in Eufaula, Julia falls in love with the area, its cast of charming characters, and her handsome tour guide. When she discovers that a developer has big plans to buy up many of the historic homes and turn the area into a tourist site, it’s up to Julia to save the day.

What is your writing schedule like?
With two growing, active boys and a busy husband, finding time to write is like looking for a missing Lego piece in a houseful of toys (Moms should appreciate that!) I often get up very early and write while everyone else is asleep or go to the lovely campus of our local university and shut myself in a study room. I love it there because I have to shut off my phone and I don’t have the password for an internet connection! No distractions! Of course, I do frequent two or three local coffee shops and draw inspiration from my daily dose of caffeine and good friends!

Who are your favorite writers? Favorite books?
Gosh, there are so many! My all-time favorites include Emily Giffin, Sophie Kinsella, Jodi Picoult, Alice Hoffman, Jennifer Weiner, Chris Bohjalian, John Grisham, Amanda Eyre Ward, and Lisa See. I also love Lisa Scottoline, Janet Evanovich, and James Patterson. Favorite books include: Sue Monk Kidd’s The Secret Life of Bees, Jodi Picoult’s My Sister’s Keeper, and Stellaluna by Janell Cannon (this is a children’s book that I’ve read over and over to my two boys).

What advice do you have for aspiring writers?
Read. A lot. Write. A lot. Revise. A lot. I’m not joking.

Anyone can write. Writing well is different. It takes focus and tenacity and determination. I’ve heard Stephen King quoted as saying, “The first million words are practice. Malcolm Gladwell, in Outliers, says, “It takes 10,000 hours of purposeful practice to become expert at anything.” Just to be clear, at 4 hours a day (28 hours a week), that’s 7 years. I’m not quoting the experts to scare anyone or be a harbinger of doom. It’s the truth.

Pick up a copy of Stephen King’s On Writing. It’s brilliant and so true and funny in so many sections. If you’re serious about becoming an author, learn as much as you can. Read blogs and books about the craft, network with other writers, or go to a writer’s conference. Above all, write!

 

Don’t Miss Out!

Extension to the photo competition: Are you ready for some more fun? Take a picture of yourself with your copy of Stay Tuned either in paperback or on an eReading device, tag Lauren Clark’s Facebook page, and you can enter to win one of three Amazon gift cards! A $100 prize will go to the most creative photo, $50 to the best BFF photo, and $50 to the photo with the most people in it. An autographed copy of Stay Tuned is also up for grabs. If you need help learning how to tag a photo, you can visit Lauren’s Facebook page for detailed instructions. You now have until Sunday 4 December to upload your photo.

I noticed a Tweet the other day that said: “Someone should write a properly informative article about turning backlisted titles whose rights have reverted to authors into ebooks”.

Well, I’ve done that with quite a few of my books now so I decided to take up the challenge and put together an article about it.

My kids’ books were published by Mentor Press and O’Brien Press in Ireland between 1998 and 2006. My O’Brien titles are still going strong but Mentor pulled out of children’s publishing in 2007 and remaindered all their stock. The rights reverted to me. I bought a truckload of my books – actually, just a palletload – at a bargain price and have been giving these away to visitors to our gîte and fishery.

Coming soon!

Then in January of this year I got a Kindle and very quickly become a total convert to ebooks and indie publishing. I began writing a non-fiction travel memoir, Heads Above Water, about moving to France from Ireland and our experiences in the first few years here. I also got cracking on a racy fishing mystery story. But those were going to take time and I wanted to get something out there in the ebookiverse quickly. So I turned to my backlist. I figured it would be good practice to learn about formatting and epublishing using those, and it would also get my name out there before the new books came out.

I have nearly thirty children’s books to my name and the majority of these are Mentor books so I had plenty to choose from. But having changed computers several times since writing the books, tracking down the files containing them was proving tricky. So, nothing daunted, I retyped the first one. I chose Beat The Hackers. These needed a lot of updating since I’d written it in 1998. (It began its life as Beat The Millennium you see but I was overruled by my editor and had to change it.) Anyway, there were references to floppy disks that needed to be changed to USB keys and I had to move the action into the future. It had been set in 2004/5, but since that hand now passed I rescheduled it for 2013/14. This took some time since it was a 30,000 word book, but it was good typing practice and I enjoyed it.

However, if you face the same problem of missing files, I would suggest you scan the text of your books in. I got my eldest son onto doing this over the summer for me. He was cheap, and it saved me a lot of time. Luckily I’ve since come across some back-up CDs with my stories on them, so that’s speeded things up even more. There are plenty of OCR programs out there, many free to download, and they’re easy to use.

Caiti's cover design

So, the text was taken care of. What about the cover? The artwork for the book belonged to Mentor. I could have contacted them to ask if I could use it, and hopefully for free. It’s always an option to talk to the publisher and negotiate to use the original artwork. They may or may not co-operate. However, I wanted a new look for my updated book, and I’m lucky in having a daughter who can do very cool things with computer graphics. She created a super new cover for me. I’ve also had some lovely new covers drawn for me by a family friend, the talented illustrator Roger Fereday. I admit I’ve been very lucky in having such artistic family and friends.

But if you’re not a designer and don’t have access to one, and can’t afford an artist to draw you a new cover, don’t despair. You can create a perfectly acceptable cover using a photo and some nice typeface. I have done several using Paint, which isn’t very high spec as graphics programs go. Aim for 600 x 800 pixels wide and you can’t go far wrong.

Next I got to grips with converting my files into a format suitable for uploading to Kindle and Smashwords. This wasn’t as tricky as I feared, but first time round it took a while. I went for Kindle first. Files need to be in web page filtered format. This isn’t hard and if you follow the instructions on the Kindle Direct Publishing website, it’s very straightforward. I make use of MobiPocket Creator and Kindle Previewer to check that the finished product is going to look good on Kindle. I convert the file I have ready for Kindle using MobiPocket which leaves you with a .prc file. The Kindle Previewer opens this and simulates how your book will appear on a Kindle so you can go through and spot any layout or other errors and correct these before submitting to KDP. Both MobiPocket Creator and Kindle Previewer are free downloads. The ebook takes around 24 to 48 hours to appear on the Amazon websites.

Formatting for Smashwords looks a bit scarier since there are more instructions, but basically, get your file into .doc format – not .docx – and you’ll be OK. The Meatgrinder, the conversion tool, tells you if there are any ‘Autovetter’ errors that you need to put right. I only ever got those the first time I formatted a book for Smashwords. Since then, I’ve been spot on every time. A tip – go for what Mark Coker calls the ‘nuclear approach’, i.e. you paste your original Word file into Wordpad to strip out all the underlying formatting that Word loves to shove in, and then you repaste into Word and start from scratch. Once you get the hang of what to do, it’s a piece of cake. I’m no techno-junkie, but I cope fine. Your ebook appears on Smashwords’ site very quickly.

You can create a great cover with a good photo

Smashwords will distribute to Barnes and Noble, Apple and Sony providing there are no Autovetter errors in your book. It also distributes to Kindle, but this is an extremely slow process so I always publish directly myself to KDP.

Pricing is an issue to consider. I have made most of my ebooks free. I’ve made money out of them already and I want to get my name known. Plus it’s sad but true that many readers are reluctant to shell out even 99 cents for an ebook! There is a lot of free content out there at the moment. I think this trend will die down eventually, since it’s unsustainable, but it doesn’t hurt to jump on the bandwagon in the meantime to get out there.

So, in a nutshell, here’s a step-by-step breakdown of how to turn your backlist book to which you retain rights into an ebook:

  1. If you don’t have an electronic version of your book, retype or scan it.
  2. Update the text if necessary.
  3. Proofread it carefully yourself and get at least a couple of other people to read through. Since it’s already been published there should be a minimal amount of typos etc – in theory!
  4. Commission / create a new cover if you can’t get permission to use the old one.
  5. Ditto for any illustrations if you intend to include these.
  6. For steps 3 and 4, consider using photos instead of illustrations to save money.
  7. Create accounts at Smashwords and Amazon KDP if you don’t already have them.
  8. Convert for Smashwords and Kindle. This is very straightforward and quite achievable with a bit of time and effoet, but there are folks out there who will do it for a small fee for you (such as me!)
  9. Upload your files and then get busy with publicising your book!
  10. Tell EVERYONE how clever you are.

So go for it, and good luck!

How well and for how long can you realistically expect a Christmas book to sell? I have a children’s Christmas ebook out, Oh Santa!, so this is a very pertinent question for me! However, I haven’t been able to find many concrete facts and figures on the Net.

Printed copies of Christmassy books will have been selling for a month or so now. The publishers brought out their books aimed at the Christmas market back in October to allow time for word to spread and sales to pick up. But ebooks aren’t quite the same. You don’t have to wait a week for them to arrive in the post or plan a trip to town to buy them so you don’t tend to purchase as far in advance. You get them within seconds of hitting the ‘buy’ button. Also, ‘word’ is spread via instant social media rather than via slower newspaper articles or magazine reviews and so that happens quicker.

When is the best time to launch a Christmass ebook? November still feels too early, and it would seem a lot of people share that feeling since I’ve only sold a handful of copies of Oh Santa!, which is priced very reasonably at 99 cents! So I’m going with December. You can’t avoid Christmas once kids start opening the windows on their Advent Calendars. Tomorrow I’ll make available a Smashwords  coupon code so that folk can get the book for free, but just for 24 hours. I can Tweet and Facebook that to get some attention. I’ve come across a couple of Christmassy virtual book tours scheduled to take place in December, and that seems a nice idea too. I’ve probably left it too late to organise one for Oh Santa!, but we’ll see.

Ebook sales can in theory continue right up to and including Christmas Day itself since those shops won’t shut and you’ll get the goods immediately. But how can you give an ebook? Well, with Kindle books it’s easy. You gift a book to someone. You buy it and specify where it is to be delivered. And Smashwords? You can choose and buy a book and download it in the suitable format, and send that as an attachment to the recipient via email. Please don’t abuse the system and send it to loads of people though. Think of us poor starving authors! I’m not sure what the Nook system would be. Barnes and Noble refuse to sell me anything, including ebooks, since I don’t live in the USA so I don’t have a lot to do with them!

In the next few days, I’ll be suggesting some ‘book bags’ you can put together to go with some of my ebooks as Christmas pressies to make them more fun. Most of my ebooks are free, by the way, so they’ll make budget-friendly pressies! I’ll also come up with some lists of great ebooks for anyone and everyone you might need to be buying for.

Well, I’m taking part in a book blog tour for the first time. The book in question is Stay Tuned by Lauren Clark. Here’s my review of it:

It’s not often I can’t put a book down, but Stay Tuned came into that category. I read it one go. The turkeys were waiting mournfully for me to put them to bed, the llamas were left thirsty – I got lost in the story and remained glued to my Kindle till I finished.

Why? The story really caught me. It was fascinating to get an insight into life at a TV station, delightful to meet characters like Melissa, Chris and Candace, and there was plenty of excitement in the plot. The relationships between the people in the story were gripping. There were attractions and hatreds, tensions, frustrations, misunderstandings and real affection. Several punches got thrown, there were clumsy passes, lots of tears but just as much laughter. And the ending is bittersweet without being mawkish or implausible.

Reality is very much the key of this book. We could all so easily find ourselves in Melissa’s shoes – juggling career and family life, trying to keep the communication channels open with a workaholic husband, striving to be fully committed in every sphere of your life.

Every single character is rounded and interesting. There aren’t any cameo roles or stereotypes. This story is peopled by a truly human set of people.

It’s a very readable book. The author has a flowing, natural style that sweeps you along and you can’t wait to find out what happens next. Definitely worth reading.

 

How to win

Now, as part of this special promotional extravaganza sponsored by Novel Publicity, the price of the Stay Tuned eBook edition has dropped to just 99 cents this week. What’s more, by purchasing this fantastic book at an incredibly low price, you can enter to win many awesome prizes, including lots of Amazon gift cards (up to $100 in amount) and 5 autographed copies of the book. Be sure to enter before the end of the day on Friday, December 2nd, so you don’t miss out.

To win the prizes you need to:
1. Purchase your copy of Stay Tuned for just 99 cents on Amazon or Barnes & Noble (You’ll need it for the big contest on Friday)
2. Fill-out the form on Novel Publicity to enter for the prizes
3. Visit today’s featured event; you may win an autographed copy of the book or a $50 gift card!

…And I can win too! Over 100 bloggers are participating in this gigantic event, and there are plenty of prizes for us too. The blogger who receives the most votes in the traffic-breaker poll will win a $100 gift card as well. So when you visit Novel Publicity’s site to fill-out the contest entry form, don’t forget to say that I referred you, so I can get a point in the poll.

 

The events

Monday, Radio Interview with Novel Publicity! We’re kicking-off on the Novel Publicity Free Advice blog. We interviewed Lauren on our radio show Sunday night and have embedded the full podcast and blogged about its highlights. Give it a listen and then leave a comment on the blog post. This is a great chance to get to know more about this fun and bubbly author. One commenter will win an autographed copy of Stay Tuned. Don’t forget to enter for the other contest prizes while you’re over there!

Tuesday, Twitter sharing contest! A tweet is tiny, only 140 characters. But on Tuesday, it could win you $50. Send the following tweet across the twittersphere, and you just may win a $50 Amazon gift card. An autographed copy of Stay Tuned is also up for grabs. The winners will be announced Wednesday morning. Here’s the tweet:  Take a break from the holiday frenzy, and read Stay Tuned. It’s fast, fun, and reduced to just 99 cents! http://ow.ly/7zA1e #whirlwind

Wednesday, Google+ sharing contest! Yup, there’s yet another awesome opportunity to win a $50 Amazon gift card, and this time it just takes a single click! Visit Google+ and share Emlyn Chand’s most recent post (you’ll see the Stay Tuned book cover included with it). On Thursday morning, one lucky sharer will be $50 richer. An autographed copy of Stay Tuned is also up for grabs. Two chances to win with just one click! How about that?

Thursday, Facebook sharing contest! Stop by Novel Publicity’s Facebook page and share their latest post (you’ll see the Stay Tuned book cover included with it). It’s ridiculously easy to win! On Friday morning, one lucky sharer will be $50 richer. An autographed copy of Stay Tuned is also up for grabs.

Friday, special contest on the author’s site! Are you ready for some more fun? Take a picture of yourself with your copy of Stay Tuned either in paperback or on an eReading device, tag Lauren Clark’s Facebook page, and you can enter to win one of three Amazon gift cards! A $100 prize will go to the most creative photo, $50 to the best BFF photo, and $50 to the photo with the most people in it. An autographed copy of Stay Tuned is also up for grabs. If you need help learning how to tag a photo, you can visit Lauren’s Facebook page for detailed instructions.

 

Extract

To whet your appetites further, here’s an extract from Chapter One.

 

Alyssa Andrews was missing.

Gone, vanished, MIA with just minutes to airtime.

“Melissa, where is she?” Our news director, Joe, shot a harried look in my direction. After dealing with a broken studio camera, spotty satellite reception, and last-minute script changes, his nerves were fried to a crisp.

“She’ll be here,” I promised, knowing my confidence was a front. Alyssa, one of WSGA-TV’s main news anchors, was a constant source of angst in my already-stressful job.

She was young, talented, gorgeous…and chronically late.

This lack of punctuality was a problem, especially when WSGA ran a show at exactly six and ten o’clock every night. Not a moment later.

WSGA was Macon, Georgia’s number one news station and had been for two years running. If we wanted to keep it that way, timing was everything. Every second mattered.

I produced both evening shows, which meant—among a dozen other tasks—organizing the day’s stories, writing copy, and checking video. Each segment had to run seamlessly between three-minute commercial breaks.

Deep breath, Melissa. Send up a little prayer. She’ll show up.

The red numbers on the clock continued to march forward.

Another deep breath. Everything’s in place. Alyssa just needs to walk in and get on set…

“Tighten up on camera one.” Joe peppered the room with demands. “Mic check, now, not yesterday.”

Tim Donaldson, Alyssa’s co-anchor, obliged, counting backwards from the number five.

Joe’s thick fingers punched buttons on the massive keyboard in front of him. “Bring up the live shot.”

Still, no Alyssa.

Joe raked a huge hand through his long gray hair. “Five minutes!” he growled, with a glare into his empty coffee cup.

At this point, it was Joe’s show to run. He was in charge. I shuffled my scripts. “How about I call her?”

“She’s an adult,” he grumbled. “You shouldn’t have to.”

Joe expected nothing less than perfection. He was experienced, hard working, and a stickler for detail. Alyssa’s nonchalance made him crazy.

Which, at 9:55:36 on a Friday night, gave him the patience of a gnat. On crack.

This was particularly dangerous for an unsuspecting new employee, all of twenty years old and pimple-faced, who crept up behind us.

Joe ignored him at first, barking an order to me instead. “Fine, fine. Melissa, tell Princess A. she’s needed in the studio.”

On autopilot, I punched her extension, eyes focused on the row of monitors above my head in case she decided to appear.

While the phone rang, the new kid rocked on his heels nervously. I flashed a smile and shook my head gently in his direction, hoping he’d get the hint.

Not now.

Nope. The kid stood there, coughed lightly, and waited for one of us to turn around.

“What?” </em>Joe finally snapped.

The force of the word made the kid’s body jerk back. Jaw open, unable to speak, his face turned crimson.

Joe waited about a second for the kid to talk, and then leaned back over the control panel. He pressed at switches, clearly annoyed. The kid looked sick. Joe rolled his eyes. My anxiety level cranked up ten notches.

9:58:09. Less than two minutes.

Wait…a flash of an ivory suit and blond hair.

“There she is,” I interrupted the tension with a cool nod toward the monitors.

Front and center, Alyssa sauntered into the studio, lips puckered, blowing her shell-pink nail polish dry. She slid into her seat next to Tim, and gave him a playful pat on the shoulder.

Joe muttered something I couldn’t repeat.

I stifled a loud sigh of relief and glanced around the room. The new guy was the only one in the building unimpressed with Alyssa’s arrival. With a shaking hand, he reached out and tapped Joe’s burly shoulder.

“Mr. Joe, there’s a problem with one of the machines—”

Joe’s back stiffened. He turned a millimeter in the kid’s direction and exploded. “Get your butt back there. Get one of the engineers. Fix it. Call someone.”

I caught the now-completely mortified kid’s eye, and motioned for him to come toward me. Grabbing the nearest piece of paper, I jotted down the engineer’s extension and held it at arm’s length with a kind smile. Poor guy. Lots to learn.

With a grateful look, the new kid plucked the scrap from my fingers and darted away.

Time to get started.

I settled in, gripped my pen hard, and looked up.

Okay. Alyssa’s collar was turned under. Minor detail, but sure to garner at least five viewer complaints. You wouldn’t believe what people called in about.

I leaned toward the microphone to let Alyssa know.

“Dare you not to tell her,” Joe muttered. It wasn’t a secret that the guys would willingly let Alyssa go on air with underwear on her head. She hadn’t made friends. Or tried to.

Tim, her co-anchor and current boyfriend, didn’t count.

“Just part of those darn producer duties, Joe. You know that.” I flashed him a smile and pressed the button to talk. “Alyssa, fix your collar.”

Her mouth parted into an O. Alyssa frowned, glanced down, and straightened the pale edge. Just in time.

Like a well-directed movie, the WSGA-TV opening video flashed across monitor one. Macon, Georgia’s skyline filled the screen.

My body tingled with a familiar rush of excitement. It happened every time we went on air. The cameras and lights, the beat of the music, the thrill of live television.

Here we go.

Seconds later, Alyssa and Tim appeared under the lights, their bright anchor smiles pasted on.

“Good evening, I’m Alyssa Andrews.

“And I’m Tim Donaldson.”

And on it went, without a blip, for the first ten minutes. I started breathing again after the third break.

Stanley and Sunshine, the weather cat, were ready for the five-day forecast, check.

Commercial break, check.

Sports, check. I didn’t worry about that three-minute slot. Plenty to talk about, visual stories; the anchors could get away with jokes and ad-libbing. Viewers loved it.

We rounded out the show with an inspirational kicker about a local scholarship winner, a kid first in his family to go to college. He’d won forty thousand dollars and was going to Georgia Tech to study astrophysics.

The show wrapped with a standard goodnight, credits, and a wide shot of the WSGA set.

The second the master control operator switched to break, Alyssa flounced off the set in silicone fashion. She barked into her jewel-encrusted cell phone about her min-pin puppy’s cancelled spa appointment and stomped out of the studio, teetering precariously in four-inch heels.

Yikes!

I climbed the flight of stairs back to the newsroom, relieved the night was almost over.

The phones started to ring five seconds later.

There are lots of posts appearing about how writers can use QR (Quick Response) codes, but to my mind a lot of them are missing the point. (A reminder. QR codes are those square shaped bar codes that smart phones can scan and read if the necessary app had been uploaded.) Many writers are talking about putting these codes in blogs or emails so that people can be directed to where an author’s book is for sale on the Internet, or to a review of it, an interview with the author etc. Well, a hyperlink does that just as well and more efficiently. Not everyone has the necessary hardware yet. Well, I don’t! The point of the QR code is take you from printed media to digital media. There is simply no need to have them take you from digital to digital.

They’re free to create. Here’s one I just created at http://goqr.me/ to take you to my other blog: Blog in France. It took about 10 seconds! I can now print this out and use it on any press releases or posters or such like publicity, were I ever to create any!

So, QR codes certainly have a role to play for writers but do remember that they’re intended to go from paper to digital. Here are 9 non-nonsensical places to consider incorporating them:

Poster

Press release

Bookmark

Book cover

Letterhead

Postcard

Christmas card – well, it’s that time of year!

Promotional notebook, calendar, ruler, pen, mug etc

Business card

 

 

 

I’m always interested when I come across novel approaches by authors to, well, novel writing! I’ve been very impressed by Stu Noss and Misty Provencher and their blovels (novels presented chapter by chapter on blogs), and by Aden Moss’s Twitter fiction. A Tweet alerted me to another interesting project underway. It read: “Pledge as little as $1 to help an awesome indie horror author publish his next book & get an advance e-copy! http://kck.st/vCp5Ed #RT”

I had to check this out. The website link takes you here.

Gabriel Beyers is planning to self-publish a collection of short stories entitled Contemplations of Dinner and a paranormal thriller novel Predatory Animals. He reckons he’ll need $3,500 to fund this, and needs to get this amount by 17 December. Gabriel has put a lot of thought into this. There is a list of what benefits you’ll get according to how much you pledge. For example, if you pledge $5 then you get an advance digital copy of Predatory Animals and Gabriel’s very sincere thanks. Pledge $100 and you’ll receive a hard cover copy of the book, as well the advance digital copy, a digital copy of another of Gabriel’s books, a signed poster featuring the book’s cover art, a signed printout of the first draft of the book and a mention in the book’s dedications. If you pledge $250 then you also get the chance to name a character in the story! All very innovative and plucky. I offered to contribute to the project by doing the editing for Gabriel, since I’m so impressed with this venture and I’m keen to get ebook-ed.it properly up and running, but he has someone already lined up. Maybe next time.

What do you think of this idea? Will it work? Will it catch on? It’s ingenious so I really hope it proves to be a winner for Gabriel.

I’ve done it. Best of Blog in France is up for free on Smashwords here. It took a lot of time and effort, but I’m pleased with the results and I hope it will prove to be good advertising for my upcoming Heads Above Water, the account of our first couple of years on France.

So, what gave me the idea to do a blog book? And what can I call it? We have blovels as a term for novels presented on blogs and ficlogs for fictional blogs. I’m going to call my non-fiction blog-based book a nofiblok. I expect to see it all the dictionaries soon!

Right, well, Blog in France is proving to be a very popular blog, with its mixture of expat experiences, practical advice, small delves into local and national history, occasional rants but mostly a light hearted look at all things French. I’ve written 318 posts now. Taking up the WordPress ‘blog post a day’ challenge last February really was a turning point. Viewership soared as a result of having fresh content every day, so I’d advise anyone to go that route.

So I had plenty of material to choose from, and I was keen to get a non-fiction book out there. Up to now I’ve only had children’s fiction published, both traditionally and independently in ebook form. It’s a good way to test the waters. People enjoy reading about the experience of folk like us who have taken the plunge to ‘live the dream’, however nightmarish it turns out to be occasionally! There’s an audience out there. Let’s give them something to read.

I’ve taken my pick of entries from the first couple of years of my blog. There weren’t very many to choose from at first. I was a very slack blogger in those early days! Actually, it was more like too exhausted to write since we were up to our necks in renovations at the time. I’ve included photos, generally one per two blogs. I use a lot of photos in Blog in France so I had a lovely selection to choose from. They really add that human interest element.

But how to organise the entries. Consecutively by date would have been too bitty in my opinion. By subject? I began doing that but there was a danger that I’d have two many different categories as my posts are very wide ranging. In the end I plumped for January to December, incorporating the two years together. I don’t think that’s confusing, and it gives a very good sense of the seasons. Life in rural France is governed totally by the weather. We have our summer way of life, and our winter one. We spend so much time outside round and about on our 75 acres that we’re totally in touch with the elements and weather. A calendar year layout for the blog brings this into focus. You live the year with us, from the bleak frozenness of January, to the blossoming of life in April, to the heavy heat of July and August, the colours and freshness of October, and back to the deep depths of winter.

Finally, the cover. I spent an hour or so with a glass of wine and a croissant and a camera. There was some cheese too but that didn’t look right with the others. I’m pleased with the end result. It says France, I think, without resorting to the Eiffel Tower, as happens so often with French related books.

Anyway, you know what they say about the proof of the pudding … so please have a read and see what you think! Please let me know. And remember, Heads Above Water is coming soon!

 

Monday again, so time for a sales update. It’s all I’m capable of tonight anyway, having been out for 12 hours doing a hygiene course – in French! Interesting and useful, but hard work.

Anyway, to book matters.

Oh Gran: 1005 (last week 951) = 54  Nice to have crossed the 1,000 mark!

Witch’s Dog: 795 (last week 700) = 95

Escape the Volcano: 610 (last week 554) = 56

De-Witched: 252 (last wee 64) = 188. This is the week’s runaway success.

Witching Again: 88 (last week 70) = 18

Oh Auntie: 32 (last week 32) = 0

Oh Grandad: 21 (last week 21) = 0

Beat the Hackers: 17 (last week 15) = 2

Oh Santa: 12 (last week 11) = 1

And a newcomer: The Smelliest Cheese in the World: 28 this week

 

Total sales for the week: 388, which is well up from last week’s 244. I’m pleased with that. All from Smashwords this week, nothing from Kindle – again!

I’ve updated the bar chart at the side. You can see which books need a bit more pushing! I have high hopes for Oh Santa, which should be appearing in Barnes and Noble’s Nook Book Store sometime this week. I intend to do a lot of Tweeting and maybe a blog post and guest blog post or two to push it, since it will have a short selling season. Time to roll my sleeves up …

 

I’ve saved a lot of paper since I got my Kindle. Not just in physical books that I haven’t bought, but in all the pages of MSs I haven’t printed out to proofread. I find it hard to proofread totally accurately off a computer screen. More errors tend to slip through. This is mainly because you’re so familiar with your own writing that your brain cuts in and says ‘yeah, yeah, that bit’s OK’, and stops you seeing any typos.

Previous the solution was to print the piece of writing out. This isn’t always mega practical. My first draft of Something Fishy was 180,000 words (that’s now become two books of a slightly more realistic size!) and that was a heck of a lot of paper. Even using draft print quality, it must have used a fair bit of ink. And draft is kind of hard to read so that was a false economy.

But now, instead of printing out pages and pages of MSs, I use my Kindle to proofread them. How? First I convert the work into .prc format using Mobipocket creator. This program is a free download, and it’s fantastic. Once I’ve got that file, then I email it my Kindle using my personal @free.kindle.com address. Alternatively, I could transfer it via cable. I could also read the .prc file on Kindle Previewer, another free piece of software that simulates how a book will appear when Kindle-ised.

Using Kindle to proofread gives your piece of writing a new appearance so that you’re focusing sharply on it and will pick up those annoying little mistakes that try and hide. And there is the added bonus that you can do your proofreading on the move (on the bus, at the hairdressers, waiting for the kids) and flag any typos or areas where you need to do some reworking by adding a note. Or, when you’re at home, do what I do and have Kindle next to computer and make the adjustments as you go.

I’m not alone in using my Kindle this way. Prolific and well known author Markee Anderson does the same thing.

The Kindle is already green and this extra use of it is making it even  more so. A report by Cleantech Group on the carbon footprint of the Kindle stated: “…the second-generation Kindle represents the same emissions as 15 books bought in person or 30 purchased online. That would yield a range of between 60.2 to 306 kg of CO2, or an average of 167.78 kg of CO2 during its lifespan.”  Now, other green groups have challenged this and estimate that the figures are more likely to be actually twice that i.e. around 30 physical books and 60 ebooks. (See here, for example.) However, that still makes me a lot greener. I’m getting through several books a week on my Kindle. I imagine most Kindle users are fairly heavy book consumers and so generally there’s an overall benefit to the planet in using ereaders.

http://www.public-domain-photos.com/travel/paris

It looks the austerity measures announced in France yesterday may give ebooks a boost. Despite the fact that the founder of the fantastically successful Feedbooks is a Frenchman, Hadrien Gardeur, the French haven’t been very quick to take up ebooks. I have my own theory about this. Books from amazon.fr are more expensive than from amazon.com – which is unnecessary and offputting. Being a Kindle owner living in France, I was kindly invited to switch my account from .com to .fr since this would be better for me, apparently. Well, it isn’t. I now can’t get books that are offered free on amazon.com and all the other books cost more. A 99 US cent book costs 99 Euro cents (about $1.20) and others are even more expensive. I’m not impressed and I’m buying most of my books from the brilliant Smashwords.

The official reason for ebook apathy is that publishers aren’t being very enthusiastic about producing them. However, VAT on physical books will be rising from 5.5% to 7% in January, which might help to make ebooks more attractive, for producers and consumers alike.

A last quick word about Feedbooks. This company distributes 3,000,000 ebooks per month. That is mindboggling. And it also offers indie authors the chance to publish their ebooks to be offered free to clients, an offer I shall be enthusiastically embracing as soon as I can.