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Instagram explained: Insta-Advantage by Jolynn Oblak

instagramOne of my resolutions this year is to get to grips properly with social media. I’m pretty good with Twitter and I’m a regular on FB now, but other platforms, such as Instagram and Pinterest, had me scratching my head. I vaguely know what they’re about. I know they can be fun to use as well as good publiciity, but I wasn’t sure how to use them to my advantage.

So, I was very happy to stumble across Insta-Advantage. This is an extremely useful book, specifically written for the entrepreneur. I now understand Instagram and realise just how valuable a promotional tool it can be. I now know that 60 million photos are shared every day on Instagram, and that it has 200 million active users. That’s pretty impressive.

The author has a very clear, methodical approach, describing how it can be used and why we should be using it in these ways. Oblak gives six succinct steps to follow with all the details you need. As well as how to download and use the app, there’s info on hashtags, understanding your audience, what major companies are doing with Instagram, how comments and likes can help your promotion, and more.

It is an excellent, comprehensive guide that’s easy to understand and follow. It’s available at all Amazon stores.