Steve J DiGioia
This title on a very slick cover immediately gives you a very good sense of what the book is about. It’s direct and can apply to everyone, no matter how much help you might need to be a better waiter. Actually, in my opinion it’s not just for waiters. Anyone on a reception desk or like me in the hospitality trade running holiday cottages can benefit from the common sense and comprehensive tips and advice we’re given. For example: Treat guests like you’d treat your grandma. Don’t refer to their age or sex. Smile. Don’t talk about yourself. Be ready with extra advice, extra service. Make the guests’ exit as special as the entry was.
The books is very well laid out with boxes, bold type and bullets to make sure we grasp the key points and keep on track. The information is given in easily digestible chunks and advice is interspersed with examples and encouragement. The whole tone is lively, positive and conversational. Steve DiGioia cleverly runs each chapter on to the next so you just have to keep reading – even though you want to anyway.
From the start the author is honest. He tells us why he wrote the book, why he cares if we earn more money or not after investing in this book, and what he won’t cover. He genuinely wants us to wow the people we deal with, for both their sakes and ours. If they’re happy, we’ll get a bigger tip and we’ll be happy, and feel fulfilled from doing our job well. As Steve DiGioia says, it’s a win-win situation. And those are always good.
Does it mean being sycophantic? A little flattering certainly. Willing to please? Definitely, but no, the author never suggest we debase ourselves and openly grovel. It’s about sensible and practical respect and attention to detail. It’s about a mindset of service, using DiGioia’s Magical Table Greeting and caring for the guest.
This is well thought out, hands-on, straight talking book with a wide field of application.