I’ve just discovered a real gem of an article by the CEO of Goodreads regarding the best way to get your book ‘discovered’.

In a nutshell, here are the best ways to get your book noticed:

  • Word of mouth works. 79% of Goodreads members report discovering books from friends offline, and 64% find books from their Goodreads friends. And simply finding out that someone is reading a certain book is enough to get another person interested.
  • Pre-launch buzz. You can’t start too early. Giveaways on Goodreads pre publication are a good way to get early reviews up and start people talking about your book.
  • Build a tribe by building relationships with your books. An astounding 96% of readers say they’ll read another book by an author they like. There’s the vague remark that ‘very few’ people read books they hear about on Facebook or Twitter, but I suspect that’s a tiny bit partisan! I for one find an awful lot of books through Twitter in particular, so by  no means discount that as a way to get known about.
  • Video chats are an effective way to reach a large audience.
  • The main ways people discover new books on Goodreads are: search; registration; recommendation engine; friends’ updates; genre browsing; author and series; lists; mobile; giveaways, and other.

Read the full article here. Plenty to think about there. I know I shall be acting on Otis’s advice, and very soon!

 

 

 

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