I’ve just discovered a real gem of an article by the CEO of Goodreads regarding the best way to get your book ‘discovered’.
In a nutshell, here are the best ways to get your book noticed:
- Word of mouth works. 79% of Goodreads members report discovering books from friends offline, and 64% find books from their Goodreads friends. And simply finding out that someone is reading a certain book is enough to get another person interested.
- Pre-launch buzz. You can’t start too early. Giveaways on Goodreads pre publication are a good way to get early reviews up and start people talking about your book.
- Build a tribe by building relationships with your books. An astounding 96% of readers say they’ll read another book by an author they like. There’s the vague remark that ‘very few’ people read books they hear about on Facebook or Twitter, but I suspect that’s a tiny bit partisan! I for one find an awful lot of books through Twitter in particular, so by no means discount that as a way to get known about.
- Video chats are an effective way to reach a large audience.
- The main ways people discover new books on Goodreads are: search; registration; recommendation engine; friends’ updates; genre browsing; author and series; lists; mobile; giveaways, and other.
Read the full article here. Plenty to think about there. I know I shall be acting on Otis’s advice, and very soon!