This New Year saw all books being made equal in France. Previously ebooks suffered from a much higher level (19.6%) of TVA (= value added tax), whereas dead tree books were taxed at 5.5%. Now both types of book are taxed at 7%. The fall for ebooks is very welcome, although the overall rise to 7% is to be deplored, but is an unfortunate result of the austerity measures we’re currently having imposed on us.
Hopefully this will have a positive impact on ebook sales. French people still don’t really ‘get’ ebooks. They continue to be stuck on the expensive but always well produced printed versions. Ebooks account for only around 1% of all book sales in France. However, the launching of the Kindle store on Amazon.fr in September 2011 and this new VAT reduction, plus the general buzz about elivres, will work in their favour and I’m sure we’ll see the figure rise soon. People are interested in the whole idea of ereaders and ebooks but still slightly sceptical. Native French suspicion at work! That said, the Kindle was the best selling item at Amazon.fr in December, following the same pattern as elsewhere in Europe. Our Caiti’s Kindle 4 was one of them. She is delighted with her Kindle and takes it everywhere, apart from the bath, luckily! ‘Kindling’ has become a new verb in our house.
So, the only way is up for the ebook in France in 2012. It has everything going for it now. And a further temptation. Perhaps readers will be tempted by one of the 47 ebooks about Nicolas Sarkozy available at Amazon.fr or the 11 on Francois Hollande in this election year, these two individuals being the main contenders!