Right, the preliminary challenge before starting the 31 day challenge to build a better blog was to do a SWOT analysis – Strengths, Weaknesses, Opportunities and Threats.So here goes for my very new blog:

Strengths: I’m an editor and also a published author so I know quite a lot about writing and publishing. I have a lot of book reviews to put up. My own books to showcase. Interest in electronic publishing too.

Weaknesses: only just starting. Not well known.

Opportunities: making a bit of pocket money if I affiliate to Amazon or to a writing workshop etc. Build up links to other writers and their sites.

Threats: all the other excellent writing sites out there! My lack of assertiveness which I must overcome.

As for the ‘elevator pitch’ i.e. short promotional sentence, hmm. Join me in my journey to be a published author again? Or what I already have – Relaunching my writing career, and looking at books, publishing, the Kindle … and more! Yes, I’ll stick with that.

 

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