How well and for how long can you realistically expect a Christmas book to sell? I have a children’s Christmas ebook out, Oh Santa!, so this is a very pertinent question for me! However, I haven’t been able to find many concrete facts and figures on the Net.
Printed copies of Christmassy books will have been selling for a month or so now. The publishers brought out their books aimed at the Christmas market back in October to allow time for word to spread and sales to pick up. But ebooks aren’t quite the same. You don’t have to wait a week for them to arrive in the post or plan a trip to town to buy them so you don’t tend to purchase as far in advance. You get them within seconds of hitting the ‘buy’ button. Also, ‘word’ is spread via instant social media rather than via slower newspaper articles or magazine reviews and so that happens quicker.
When is the best time to launch a Christmass ebook? November still feels too early, and it would seem a lot of people share that feeling since I’ve only sold a handful of copies of Oh Santa!, which is priced very reasonably at 99 cents! So I’m going with December. You can’t avoid Christmas once kids start opening the windows on their Advent Calendars. Tomorrow I’ll make available a Smashwords coupon code so that folk can get the book for free, but just for 24 hours. I can Tweet and Facebook that to get some attention. I’ve come across a couple of Christmassy virtual book tours scheduled to take place in December, and that seems a nice idea too. I’ve probably left it too late to organise one for Oh Santa!, but we’ll see.
Ebook sales can in theory continue right up to and including Christmas Day itself since those shops won’t shut and you’ll get the goods immediately. But how can you give an ebook? Well, with Kindle books it’s easy. You gift a book to someone. You buy it and specify where it is to be delivered. And Smashwords? You can choose and buy a book and download it in the suitable format, and send that as an attachment to the recipient via email. Please don’t abuse the system and send it to loads of people though. Think of us poor starving authors! I’m not sure what the Nook system would be. Barnes and Noble refuse to sell me anything, including ebooks, since I don’t live in the USA so I don’t have a lot to do with them!
In the next few days, I’ll be suggesting some ‘book bags’ you can put together to go with some of my ebooks as Christmas pressies to make them more fun. Most of my ebooks are free, by the way, so they’ll make budget-friendly pressies! I’ll also come up with some lists of great ebooks for anyone and everyone you might need to be buying for.